Insights, tools and research to advance journalism

How Millennials get their news

A new comprehensive study shows this newest generation of American adults is anything but “newsless,” passive, or civically uninterested.

The study — a product of our Media Insight Project partnership — looks closely at how young people learn about the world on these different devices and platforms, and the findings contradict some of the conventional wisdom.

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About API

What we do

The American Press Institute conducts research, training, convenes thought leaders and creates tools to help chart a path ahead for journalism in the 21st century.

Research Review

The business value of copy editing

Audiences can tell when an article isn’t carefully edited, and it affects their perceptions about the news and their willingness to pay for it.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API projects include:

Good Questions Q & A’s

How to keep readers coming back for more: 10 good questions with Nir Eyal, author of Hooked

Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over. But what is it that makes products habit-forming? We spoke to Eyal about how publishers can apply cycles of actions and rewards to news products.