Insights, tools and research to advance journalism

Politicians use work of fact-checking journalists as both validation, weapon

As the number of fact-checking stories has increased in the U.S., politicians’ most common tactic is to anticipate the fact-checks when crafting their messages, while also using fact-checks as ammunition for attacks

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New fact-checking research

False information floods Twitter; many Americans “confidently wrong”

False information on Twitter overpowers efforts to correct it by a ratio of about 3 to 1, and many Americans hold wildly incorrect ideas about public policy issues.

Research Review

The business value of copy editing

Audiences can tell when an article isn’t carefully edited, and it affects their perceptions about the news and their willingness to pay for it.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

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Good Questions Q & A’s

How to keep readers coming back for more: 10 good questions with Nir Eyal, author of Hooked

Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over. But what is it that makes products habit-forming? We spoke to Eyal about how publishers can apply cycles of actions and rewards to news products.