Insights, tools and research to advance journalism

The business value of copy editing

Copy editing is good for business, according to a new study by Wayne State University Associate Professor Fred Vultee.

Audiences can tell when an article isn’t carefully edited, and it affects their perceptions about the news and their willingness to pay for it.

(Photo: Nic McPhee)

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About API

What we do

The American Press Institute conducts research, training, convenes thought leaders and creates tools to help chart a path ahead for journalism in the 21st century.

Research Review

How best to move forward after newsroom layoffs

Responding to layoffs can be difficult, but new research offers insight on where leaders might focus energy and how to preserve trust.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API projects include:

Good Questions Q & A’s

How to keep readers coming back for more: 10 good questions with Nir Eyal, author of Hooked

Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over. But what is it that makes products habit-forming? We spoke to Eyal about how publishers can apply cycles of actions and rewards to news products.