Insights, tools and research to advance journalism

A culture-based strategy for creating innovation in news organizations

Innovation is a product of culture, and an organization’s culture is a product of its leadership, its structure, and its internal processes. Relatively small changes to an organization’s processes and structure can have magnified effects on its culture.

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In-Depth Research

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New fact-checking research

Politicians use work of fact-checking journalists as both validation, weapon

As the number of fact-checking stories has increased in the U.S., politicians’ most common tactic is to anticipate the fact-checks when crafting their messages, while also using fact-checks as ammunition for attacks.

Research Review

The business value of copy editing

Audiences can tell when an article isn’t carefully edited, and it affects their perceptions about the news and their willingness to pay for it.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API projects include:

Good Questions Q & A’s

How to keep readers coming back for more: 10 good questions with Nir Eyal, author of Hooked

Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over. But what is it that makes products habit-forming? We spoke to Eyal about how publishers can apply cycles of actions and rewards to news products.