Insights, tools and research to advance journalism

How to produce value and revenue with digital video

This Strategy Study collects the thoughts of some of the best journalists and executives working in digital video today.

The paper covers the digital video economy, growing audience, good video content, and building your organizational capacity for video.

(Photo: Luke Roberts)

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In-Depth Research

The best ways for publishers to build credibility through transparency

One of the most important ways news organizations earn the trust of the public is by being transparent. Craig Silverman examines how transparency and credibility are evolving in five key areas and how these principles can be a competitive advantage and a differentiator.

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About API

What we do

The American Press Institute conducts research, training, convenes thought leaders and creates tools to help chart a path ahead for journalism in the 21st century.

Research Review

How best to move forward after newsroom layoffs

Responding to layoffs can be difficult, but new research offers insight on where leaders might focus energy and how to preserve trust.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API projects include:

Good Questions Q & A’s

How to keep readers coming back for more: 10 good questions with Nir Eyal, author of Hooked

Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over. But what is it that makes products habit-forming? We spoke to Eyal about how publishers can apply cycles of actions and rewards to news products.