Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
This guide is an effort to point to and organize resources in ways that can be helpful to journalists looking to put words to what they’re feeling and manage those stresses, as well as resources for managers and first-person accounts from peers.
As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences: Millennials and Gen Z. This report examines in detail who among these audiences pay for or donate to news, how these payers or donors get news, and what topics or interests drive that behavior.
A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.
Special Editions
In the collective pursuit to attain business sustainability, we were losing the most important element to the business — the journalists. We, as news leaders, were also losing ourselves. This is a column on how to measure well-being for yourself and your organization. By the end, you’ll have a clear direction and quantitative ways to chart a healthy path forward for your journalists.
As news organizations work to grow and nurture relationships in their communities, many are focusing on ways to not only track their outreach but also build in the accountability necessary to improve.
Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
